It might be part of your marketing strategy to offer free services, discounts and other ploys that are aimed at building a client base. These strategies are often time-consuming and with little tangible profit. (more…)
Management and HR
Reward And Retain
We often consider the end goal of our working lives to be about making money. After all, money is necessary to improve our quality of life and take care of families and ourselves. (more…)
Keeping Your Computer At Peak Performance
There is little more frustrating than the frequent obstacles presented by our tech-reliant work lifestyles. (more…)
Policies And Procedures Manual Review
In many small firms the Policies and Procedures (PP) manual functions as the strategic link between the business’ vision and its day-to-day activities.
This document will construct and define roles and responsibilities while allowing operations to proceed at their smoothest. (more…)
Leading By Example – How To Be A Better Leader
Everywhere we look; it appears that the most conventional ideas of a leader are shifting. In small businesses we are now seeing a very different model of leadership flourish. (more…)
Effective Delegation
Delegating (giving someone authority to act and react to situations without referring back to you) is an important management tool.
But many small business owners prefer to take on almost everything and find it difficult to divvy up tasks to staff members for fear of losing control. (more…)
The Power Of Word Of Mouth
In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business. (more…)
Driving Traffic To Your Website
Committing to an effective website is a vital marketing strategy, however once the site has launched the battle has only just begun.
Directing traffic to your site and then maintaining the driving force that keeps people clicking through is an on-going task and the main responsibility for your marketing manager. (more…)
New Business: Take Another Look At Your Business Form
Should your business be a proprietorship, corporation, partnership, or some other entity? Each form has advantages and disadvantages. Business situations change, and so do tax laws. This time of year may be a good time to review your business’s current structure to be sure it is still your best choice. (more…)
Tax Tip Tuesday! Save Taxes By Putting Family In The Family Business
As the summertime school vacation season approaches, young family members may be looking for a job — and having a hard time finding one. Hire them in your family business, and you get a double benefit: helping the kids gain valuable experience and garnering tax breaks for your company. (more…)
