Novelty distraction or serious sales driver? The corporations are Tweeting, ‘Facebooking’ and working over the reviews pages. So should bleeping and blogging be part of your strategy to reach tech savvy customers’ pockets? (more…)
2009
Preceived Indifference Disease, Are Your Clients Suffering From It?
Date: 2010-1-27 Time: 11:15 am – 1:00pm
Location: LeHigh Restaurant, 4835 W Henrietta Rd, Rochester
NAWBO Power Lunch Presenter, Vicki M James, Marketing Manager
Most business owners will say that their customers’ key concern is price – that customers will only buy if the price is right – and in fact actually inquire about price first before anything else. However research continually shows that the single most common reason a customer leaves a business for a competitor is Perceived Indifference. Which is when customers have the impression that you couldn’t care less if they buy from you or not. Almost 7 out of 10 of the customers you lose walk away because they feel you are indifferent towards them. They felt that you didn’t care enough, didn’t take time for them, and really didn’t make a difference. This topic looks at how much perceived indifference could be costing your business. It reviews the 19-point checklist of common areas where perceived indifference occurs and discusses ways these can be improved.
Free to NAWBO members, $5 for non-NAWBO members – separate checks available for your lunch
Pre-registration is NOT required
2010-01-27
44 Ways to Turn Great Ideas into ACTION!
Date: 2010-1-19 Time: 8:30 am - 12:00 pm
Interview with Wally Presenter, Scott Gerken, CPA
As business development specialists we’ve worked with the owners of many different types of businesses and helped them achieve their goals. Every owner, regardless of the size or type of their business, shares goals that are very much the same:
- Attract and retain customers
- Increase the profitability of the business
- Improve the owner’s enjoyment and quality of life
- The strategies we will present to you during this consultation are easy to grasp and will have a profound effect on your professional and personal success.
Learn how to implement great ideas in your own business, such as:
- How your business can give you quality of life
- The power of a guarantee-why you should have a guarantee and how to use it in your marketing
- The value of systems-how to systemize your business and have more time in every day
- How to use good ideas-give them a chance to succeed and then fine-tune them
- $250 for up to four of your company’s key decision makers
Pre-registration is required: Please call 585-272-0350
2010-01-19
All In Together – Being A Team Player
Poor relationships within the team will always reflect on morale and have been proven to impact on the bottom line. You can make or break a career or a job depending on the way you behave with fellow workers. Workplaces need to be profitable for businesses and for the people in them – and that means personally and financially. (more…)
Warning Signs Of A Cash Flow Tsunami
Cash flow problems are a common enough experience, but many businesses fail to acknowledge that there is a full blown cash crisis looming on the horizon. (more…)
Smart Ways To Invest Less For Higher Returns
There have been recent increases in business and consumer confidence in many developed economies and expectations are growing that the worst of the global financial crisis and its associated recessions may be over. However, the optimism is mixed with caution. (more…)
“‘Tis The Season For A Start Up. Tra la la la la…”
The silly season is upon us and while recovery from the global financial crisis is, well, not exactly in full swing… we thought it was time to deck the halls and address the vital question of what it takes to start a new business. (more…)
Employing The Millennial Generation
There’s been quite a bit of talk amongst business managers and owners about the way new employees behave, largely it must be said, negative – too much entitlement, not enough loyalty, no work ethic, only interested in themselves, and so on. (more…)
5 Steps to Turning Around a Business in Crisis
Throughout this article, we will refer to the action taken by Continental Airlines in the incredible turnaround they staged in 1994/1995. In twelve short months, following a five-point turnaround plan, Continental went from net losses of $613 million to a net profit of $224 million. Not a bad effort for a year’s work. (more…)
No Better Time for Market Research
The economic downturn is no time to guess what your clients are thinking. Before investing in gut feelings or past remedies, find out what your customers – and ex-customers – want. Just ask. It’s existing clients who offer the most potential for growth, and at the lowest cost. Talking to them is a good way to further develop or to start a customer relationship management program. (more…)
